Tru Prime Objectives

Tru Prime has taken the opportunity not to only develop a business, but to promote social causes to uplift the poorer sections of society through their highly scalable business model. Tru Prime started operation in 2012.

Tru Prime business model is:

To have the best dairy herd in India.
To produce the cleanest milk in India from a system which focuses on the ‘clean milk’ objective and also to have a disease free herd.
To have a development of Women Entrepreneurship through Self Help Groups (SHGs) who can run Community Dairy Unit under the Tru Prime supervision.
To develop trade relations with farmers for cultivation of animal fodder. Thereby ensuring better returns at regular intervals for that farmer over conventional crops and reducing dependence on money lenders/commission agents.
To improve the quality of milk from animal to consumer.
To achieve greater pasteurized domestic milk life (the period during which the milk can be consumed at home) by reducing substantially delays at source and developing a continuous cold chain.
To have a fully mechanised milking system for “premium quality milk” as well as electronic milk measurement.